The Language Market
Lectures: 15
Seminars: 15
Tutorials: 0
ECTS credit: 6
Lecturer(s): prof. dr. Novak Lukanovič Sonja
Language and society
- Language and social interaction, power of language, language and economy
Language market
- Political economy of language (language market, language hierarchy)
- Economic parameters of language (normative and subjective)
- Multilingualism and economy (value of language diversity – majority, minority language, immigrant community language)
- Value of intergroup communication, language teaching
- Value of language vitality – effect of language on commercial currents
- Globalization/global economy from a sociolinguistic perspective