Foundations of Slovenian and International Book Market Research
Study Cycle: 1
Lectures: 30
Seminars: 30
Tutorials: 0
ECTS credit: 8
Lecturer(s): izr. prof. dr. Vogrinčič Čepič Ana, prof. dr. Kovač Mihael
Definition of book market. Segmentation and diferentiation of book market. Methodology for book market research. Differences among big and small European book markets. Role of book history in contemporary book market research. Indicators of competitiveness of contemporary book industries. History of book market research in Europe and USA. An overview of current book market research in Europe and USA. Pecularities of Slovene book market. Book markets in developing countries. US book market. Diferentiation and segmentation of European book markets. Globalization and world book markets. Impact of public libraries on contemporary book markets. Differences between Slovene and other developed book markets.
1. Rugelj, S (2010). Za vsako besedo cekin. Slovensko založništvo med državo in trgom. Ljubljana: CZ
2. Phillips, A (2014): Turning the page: The Evolution of a Book. Oxford: Routledge.
3. Bhaskar, Michael (2013). The Content Machine. London: Anthem Press.
4. Gregorin, R. Kovac, M. Blatnik,A.(2013) Randomness at work. The Curious Case of Slovene Bestsellers. Logos 1-2013.
5. Wischenbart et al. (2013-2015). Global Ebook report.
6. Blatnik, A., Kovač, M, Rugelj, S. Bralna Kultura v Sloveniji. Dostopno na http://www.mk.gov.si/fileadmin/mk.gov.si/pageuploads/Ministrstvo/razisk…
7. Cope, Bill (ur.), PHILLIPS, Angus (ur.). The future of the book in the digital age. Oxford: Chandos, 2006.
8. Aktualni članki iz relevantne znanstvene periodike in svetovnega spleta.